Will Next Year Be Higher Value Than This Year?

Will Next Year Be Higher Value Than This Year?

Will Next Year Be Higher Value Than This Year?

 

Everyone approaches New Years with great anticipation. There’s hope for change, improvement, and growth. Anything seems possible.

 

However, by summer everyone’s enthusiasm has disappeared. Our summer body becomes whatever body we wound up within the summer. Our business may be growing – or not. We aren’t so focused on big plans. Instead, we grind through each day and week, looking forward to weekends and vacation time.

 

But what if it wasn’t that way? What if you could plan for a better 2018 during 2017? What if you could become – now – the kind of person who will succeed next year?

 

Making Time to Grow

One of the excuses that people commonly make is that they are too busy to learn new things. Too busy to become someone new. The truth is that we make time for what is important to us.

 

I’ve discussed routines on this blog before, and I am a strong believer in the power of habit and routine to give us space to do more in our lives. Habits can streamline existing tasks to create breathing room in your day for new activities. Routines can allow you to add new actions on a regular basis, such as working out, reading, and more.

 

Growth Value Tool #1: Reading

The first thing to make time for regularly is reading. Too many people never read another book after they graduate from school. If you want to learn new skills, shift your mindset, and build a business, reading is essential.

 

Exactly what you read will vary depending on your goals, but a few slam-dunk suggestions are:

 

By setting up a morning routine, you can make a habit of reading books that will help you in your business or life. Just 30 minutes a day with some note taking afterward can be life-changing.

 

Growth Value Tool #2: Exercise

Everyone knows they should, yet few people consistently exercise. A friend once told me, “I’ve heard that you should consider each workout as giving yourself a raise.” The simple truth is that when you exercise, you are healthier, have more energy, and are able to be much more productive.

 

Exercise can be anything you like. If you hate running, don’t feel like you have to run. Instead, swim, walk, do workout videos, or lift weights. Whatever gets you moving and your heart pumping will make a significant positive difference in your life.

 

Growth Value Tool #3: Hobbies

I’m not sure where everyone got the idea that life had to be a serious rat race until retirement, but I’m not a believer in that at all. I think that fun should be part of your days and your life now, not at some hoped-for future point.

 

Take time during your week to schedule time for hobbies. Whether you enjoy building model cars or working crossword puzzles, having a hobby gives you time to relax and recharge. In fact, many studies have found that our minds are most productive and creative when we give them a break.

 

Growth Value Tool #4: Take Action on New Information

Another trap that many people fall in is that they are constantly learning but never implementing. So my last growth tool is a challenge: what are you going to do with what you learned today?

 

The ultimate way to add value is taking massive intentional action. Every coach will tell you to add value to whatever you are offering. It’s like this mystical thing no one actually knows what “value” is but everyone should bring it!

 

This is so important whether you are starting out, you are just getting into selling products or packages, or if you are massively expanding your business, right?

 

First I want to talk about what holds us back from offering value:

 

Our first hurdle: Confidence!

We aren’t sure that our product/ package/ ultimate offer is worth the value.

We start adding everything you can think of including the kitchen sink if someone would just buy one…. Can you feel the desperation in this?

 

Our second Hurdle: Your brain is lying to you!

Your mindset is saying you can’t add value because you haven’t “made it” yet.

You know that elusive number that means you are a real entrepreneur. Whether that’s $500 on a coaching package, $17 dollars on a book or a subscription to a product from a direct sales company it hasn’t happened yet. And it isn’t going to unless you stop letting your brain lie to you and you crush that goal!

 

Our third hurdle: You don’t know where to take action!

You have tried the splatter effect. This is where you try 8 different things across every social media account once and nothing goes viral immediately and then you never try again.

 

The good news is you’re not alone! I put together a value roadmap that will take you from begging your mom to buy your product to 2k in cash in less than one month.

 

We are going to cover what value actually is! You will be completely clear, No more guessing and missing the mark!

We are going to cover the common mistakes I see over and over again so you save time! Know what is holding you back from your full potential before you waste all of 2018 making the same mistakes!

 

97% of business owners are making mistakes that will eventually force their business to close and leave them in incredible debt. Everyone you talk to thinks their business is the miraculous 3%. Don’t guess BE one of the 3%.

 

You are going to get a 90-minute roadmap that will save you hours writing wording for your website, thinking of what to post on social media and finally be consistent.

 

You are going to commit to making more money than ever in your business!

You are going to earn those bragging rights so your significant other/ parents/ friends stop asking when are you going to get a real job???

 

If you attend the live roadmap training the cost is only $27 dollars. After that, the website official price is going to be $127!

 

Sign up here

 

Do you know who your “tribe” is?

Do you know who your “tribe” is?

 

They are the people who really need what you have to offer. The problems that consume their days and steal their sleep are exactly what you solve. You have the expertise your tribe needs.

 

 

 

Most of all, you need to know how to authentically connect with your tribe.

 

Find Your Tribe

Knowing who the people are that you can best serve is the first step. Another term for this is defining your niche.

 

Many business owners are afraid to claim a niche. They feel that by focusing on serving everyone, they will get more business.

Best Work Quote

Unfortunately, it’s not true. You can’t be available to everyone and still make a difference in the world. You have to find who it is you do your best work with and focus only on that group.

 

Key thought: When you include everyone, you attract no one.

 

Let me give you an example. Let’s pretend there’s a woman named Barbara Feinstein. She’s 40, with two teenagers at home. She’s a practicing Jew. Her biggest struggle is that she doesn’t know what she’s going to do when her kids leave home. She’s built her life around being a mom.

 

Which invitation is going to work best to reach her?

  • Looking for purpose? I can help. Contact me today!
  • Are you ready for an empty nest? Contact me for information on finding purpose after your kids leave home.

 

Obviously, it’s the second one! The second headline shows that you understand her exact pain point and are offering to help. The first invitation is too broad and doesn’t tell her what you actually do.

 

Now, the second invitation also excludes certain people. People who are young. People who don’t have kids. People who have a long list of post-kid activities ready to go.

 

But that’s OK!

 

In order to be relevant to specific people, you have to be irrelevant to others. That’s the only way you’ll be able to work with the people you love most and do your best work for them. You have to exclude some people to truly serve others.

 

Connect Authentically

Once you’ve defined who you can best serve, you have to reach out to them in a way that’s authentic and draws them in. There are several important steps to this.

 

Step 1: Talk About Them, Not You

I hate to break it to you, but people aren’t nearly as interested in you as you think. They’re primarily interested in what’s in it for them.

 

Therefore, when communicating online or in person, focus on your prospect. Talk about what pain they have. Listen to what they have to say. Talk about solutions you offer that matter to them.

 

Too many websites are all about “Here’s my education, here’s my awards, here’s my testimonials. I’m so cool, hire me!”

 

That doesn’t work. Effective marketing says, “Here’s what you’re struggling with, here’s what keeps you up at night. Here’s a solution you need. Contact me to get it.”

 

Step 2: Use the Customer’s Language

Being well educated in your field is great, but it can be a hindrance when you’re creating marketing. Specialists tend to “talk shop” instead of using the customer’s language.

 

Which makes sense to you?

  • “It’s really important to optimize your portfolio to minimize risk and maximize return. A mixture of mutual funds, short term T-bills, and government bonds would be a great mix for you at your age.”
  • “We want to make sure your retirement account builds value but also doesn’t lose money before you retire. I think a mix of fairly safe, high-quality investments is best for you at this time.”

 

Unless you know finance, the first paragraph probably means little to you. On the other hand, the second paragraph uses language you’re familiar with.

 

Sometimes we’re tempted to “sound smart” by using technical language. It’s a big no-no. If you want to really connect with your customer talk about their problems the way they do.

 

Step 3: Be the Real You

Finally, be yourself. Too many business owners feel the need to put on a mask and pretend to be someone they’re not. It never works.

 

Pretending to be extremely tight and professional when you’re truly silly and fun doesn’t serve anyone. Instead, bring your true personality into your work. Being authentic not only helps you feel more comfortable in your business, it helps your customers feel more comfortable around you.

 

People can tell when others are being fake. No one wants to work with a fake. By bringing your true personality and perspective into your business and marketing, you’ll be able to serve those who will work best with you.

 

Connect Authentically with Your Tribe

When you’ve defined who your tribe is and reached out to them authentically, you’ll find your business growing more quickly than you expected.

 

By identifying your niche and communicating in ways that make sense to them, you’ll be light years ahead of most of your competitors.

 

It can be hard to decide who you truly want to work with and how to be fully yourself in your business. If you struggle with narrowing your focus, I’m here to help. Sign up Here for The best tips on Visibility to your market today and you’ll receive 25 Ways to Fire Your Boss

The Death of Influencer Marketing

Great Exaggerations: The Death of Influencer Marketing

“The reports of my death have been greatly exaggerated” –Mark Twain

Over the last couple of years, as the FTC, FDA, and Google implemented specific guidelines for compensated posts on social media. Some large companies have gone public saying that influencer marketing isn’t giving them the returns they wanted.

This has caused some folks to despair. They have declared that influencer marketing is dead.

I mean, if an influencer promotes you on Twitter but has to use the hashtag #ad, you’ll lose the credibility an influencer is supposed to give, right?

Not quite.

What is Influencer Marketing?

Influencer marketing is the process of having people with strong online followings review or promotes your product or service. You focus on using thought leaders or other respected individuals to gain credibility for your offering.

Celebrity endorsements are a long-standing form of influencer marketing. So are sponsored blog posts, sponsored tweets, Instagram posts, and more.

Influencers can be paid or unpaid for their endorsement. Most of the time there is some sort of compensation, which now requires clear disclosure.

What IS Dead About Influencer Marketing

The reason that many organizations are fed up with influencer marketing is that they aren’t using people for their influencer.

They’re using them as a digital billboard.

So a major sports figure on Instagram holds up Gatorade. So a supermodel takes a picture with a specific face cleanser. Is that going to drive major sales of the product?

No.

We’re jaded. We know that Bryce Harper or Kim Kardashian or whoever is a paid spokesperson. We know they don’t use or care about the product. We’re not impressed.

That’s the problem with influencer marketing done wrong. You are obviously paying an advertiser. It doesn’t feel authentic. We keep scrolling.

How to Do Influencer Marketing Right

Well, if influencer marketing isn’t dead, how can you take advantage of it?

There are several tips that are vital. However, the most important aspect is your mindset.

Influencer marketing is about an authentic connection with another person’s audience.

 

If you remember that, you’ll do well. (Click Here for more on Building this!)

Find the Right Influencer

Choosing an influencer based merely on the number of followers they have is a losing proposition. Instead, ask these questions:

  • Does this person use my type of product or service in their life?
  • Are they the type of person who could genuinely promote or review my offering?
  • Is their audience similar to my target market?
  • How engaged is their audience?
  • Has this person shown the ability to inspire action in their followers in the past?

With the answers to these questions, you’ll have a short-list of influencers who may work well for your marketing outreach.

Build the Relationship

No one likes to be used. While some people are willing to be used for the right amount of money, their reviews or endorsements won’t be as authentic.

Instead, research the people you are considering as influencers. Find out what’s important to them. Investigate their guidelines for promotion, if they have any posted.

Then, reach out authentically. Talk about why your product or service would benefit their audience and share why you chose them as an influencer instead of someone else.

Keep the Conversation Going

Don’t see an influencer relationship as a one-time advertisement. Instead, engage with the new audience and the influencer over time. Find a way to connect that serves both you, the influencer, and the audience.

Can you offer coupons from time to time? Is it possible the influencer ask his or her audience for feedback on your behalf? Can you answer questions?

Whatever you can do to keep the relationship strong over time will pay off in the end. Many times, a consumer has to see or hear about your product or service multiple times before they’re ready to buy. By keeping a conversation going, you’ll increase conversions.

Find Advocates

The best influencer marketing feels like consumer advocacy. It’s something that truly fits the influencer and his or her audience, and it’s beneficial to that target market.

When you find a few great fits and build those relationships over time, you’ll get incredible returns that will far surpass those big-name companies that are paying for a famous person to pose with their product on Instagram.

In short, influencer marketing is alive and well – if you do it right.

Personal Branding: Its Essential

Personal Branding: Its Essential

Answer quickly: What does Gary V have that you probably don’t have?

 

Nope. It’s not hustle, a ridiculous work ethic, or a million dollars.

 

It’s a personal brand.

 

What does Gary V sell? He sells himself, and he does it very, very well.

 

I mean, it’s as simple as the fact that I can say “Gary V” and you instantly know what I mean. So why does it work – and more importantly, how can you create one too?

 

Why a Personal Brand Works

People do business with those they know, like, and trust. A personal brand helps people feel that they know more about who you really are, which helps them develop the “know, like, and trust” factor.

 

When you develop a personal brand, you don’t focus your messaging on what you sell, you focus your message on who you are and why you’re driven to serve others. This helps tie into another key marketing principle – people love to shop but they hate to be sold.

 

If you’re focusing on portraying who you are and why you’re serving your audience, you avoid the feeling of “selling” while you are, in fact, boosting the credibility of your products and services.

 

Finally, people buy based on emotions and justify their decisions with logic later. By building an effective personal brand, you’re building a bank of positive emotions with your targeted tribe. When they see that you have a product or service for sale, they’ll be more likely to buy from you.

 

How to Build an Effective Personal Brand

I want to get one misconception out of the way right away – an effective personal brand does not have to mean that everyone likes you and you offend no one. In fact, you may turn off a large group of people.

 

What matters is that you connect deeply with your target customers. You want to build a loyal group of followers – a tribe – and that means you have to take a narrow focus that appeals especially to them.

 

Let’s look at Gary V again. He’s got an incredibly passionate tribe who hangs on his every word. People who want to hustle at the level that Gary does. People will sacrifice everything in order to succeed. To them, Gary is a hero.

 

And then there are detractors. Have you ever had someone write in Inc magazine that your theories could destroy others’ businesses? Gary V just shakes it off. He’s not for them, he is of his own tribe.

 

Some other methods that will help you build your personal brand:

  • Have a Clear Message. Know what you’re portraying and to whom. Gary V started with a message based on a single word: Hustle. Your message should have that same focus and clarity.
  • Be Consistent. As someone building a personal brand, you have to keep your public persona consistent. Share the same message and focus on LinkedIn as you do on Facebook, Twitter, Instagram, and other social media platforms.
  • Be Unforgettable. One benefit to being controversial is that people remember you. Love you or hate you, they remember. As someone building a personal brand, you can’t afford to be bland or sound like everyone else.
  • Focus on Exposure. In order to build your personal brand, you have to be visible. Be active on the same social media outlets your customers frequent. Create content – videos, and writing – that gets shared.
  • Be You. You won’t be successful if you try to be another Gary V or another famous person. Those folks are taken. Be you, connect with your tribe, and watch your brand grow.

 

What do people think of when they think of you? Not sure? By clarifying your message and focus you can increase the business seeking you out versus chasing people down!

Ask me how you can get results like my average clients ROI of 5 figures. 

I have been a professional coach for almost three years and the value my clients get from coaching with me changes lives. When you are able to become location independent, leave your 9 to 5 or work from the beach, trust me you’ll wonder what took you so long!

Work with me 1 on 1 or I have group programs starting soon!

Visit Plantosucceed.net to get started today.